It’s a fact that the longer you’re in business, the better chance there will be of your company failing. Entrepreneurs are like gladiators that go out into battle everyday knowing that their chances of failing are very high yet they get out there and grind every day like there’s no tomorrow. We support the kind of hustle it takes to make a business successful, but we also know that if you’re looking for success in the wrong places you will never find it. We wanted to write this post for entrepreneurs so they will have a stronger focus on the money making activities they will need to relentlessly pursue everyday to help their business grow faster than they ever thought possible.
It’s been said that where your focus goes, your energy flows. For a business owner, if you’re focusing on working in the business everyday, you can only grow so much. Working in the business means you’re focusing on getting the busy work done needed to keep your company going rather than focusing on the business and the direction it’s headed. It’s imperative that the busy work gets done so that you’re getting results for your clients and keeping some money flowing in, but if you take a few hours every week to work on the business as opposed to in the business, you’re going to grow at a much faster rate.
Once per week if you focus on one aspect of your business that you could improve you will start to see some massive results within a few months. If your sales process isn’t converting as high as it should be, and you spend a few hours per week testing different methods to improve your conversions, in 6 months you’ll have a perfected sales process that converts higher than it ever did before. Once your sales process is perfected, then you can move to the next area of your business that needs some work. Maybe your processes aren’t as concrete as they could be. Go ahead and brainstorm with your team about how you can improve your internal processes to create a higher output of work in the same amount of time. Keep working on your processes for a couple hours a week, and within another 6 months your business will be running more smooth than it ever has before. When you couple your sales and internal processes at an expert level, you’ll be making more money way faster than you could have before. Continue this process until all areas of your business is perfected and you’ll quickly have a well oiled money making machine.